Content Marketing Manager

knak
Ottawa Full Time Marketing

Knak is a mission-driven company

Why? Because our time is limited, our competition is fierce, and our margin for error is small. For us to have the greatest impact on the world, we need to be laser focused on our core mission, which is...

Empowering people to be creative.

That’s why Knak exists.

We are a world-class enterprise email and landing page creation platform with a focus on making successful and happy customers by providing them with an incredibly powerful, yet easy to use creation platform.

Our industry leading SaaS solution is built by Marketers, for Marketers. We know that it’s the small things that make the biggest impact and that emails and landing pages are where the rubber hits the road when it comes to Marketing Automation. We change the way Marketers work by making them more efficient, while improving conversion rate of their campaigns and helping them stay on brand.

Oh, and we have a bit of fun while doing it, too!

*Knak is a hybrid work culture and all of our Ottawa employees are expected to work from the office Tuesday-Thursdays*

 

Our marketing team

At Knak, we market to the world’s top marketers, and they have high standards. Our marketing team leads by example, championing creativity in our own work, and also the work of our customers. That means we do as much as we can in-house, from strategy to concept to creation to deployment. Our campaigns and content aim to grow the business, while also inspiring, informing and adding value for customers and prospective customers alike. 

We’re a decidedly new-school marketing team that constantly evolves our approaches. But we’re also pragmatic, never shying away from proven methods that we know to drive success.

 

Roles and responsibilities

As our Content Marketing Manager, you’ll:

  • Develop an overarching content editorial calendar
  • Lead the planning, management, execution and deployment of content that will be created for various channels, including blog articles, podcasts, reports, emails, sales decks and social media posts
  • Maintain the knak “brand voice” and develop guidelines and guardrails for empowering others to use the voice
  • Participate in copywriting efforts for the web, internal communications, talent marketing and customer communications
  • Drive forward all content projects and initiatives
  • Analyze and optimize the performance of content in market
  • Schedule kickoff meetings, assign tasks, coordinate reviews and approvals, and keep team members aligned on deliverables and due dates
  • Give progress reports and status updates on a weekly basis 
  • Manage content creation across internal and outsourced resources

 

Skills and experience

  • 3-5+ years of experience in a similar role at an agency or B2B company
  • Experience balancing multiple projects, writing briefs and schedules, and providing status updates
  • Outstanding writing skills
  • A flare for creativity
  • Strong attention to detail and a passion for flawless execution
  • A great communicator who can actively lead planning discussions
  • Experience in a fast-growing SaaS environment is a plus
  • Basic WordPress skills are a plus
  • Experience supporting multi-channel content programs
  • Experience with reporting and optimization
  • Excellent attention to detail, organizational skills, and verbal and written communication skills
  • Strong multi-tasking skills and ability to thrive in an growth environment

 

What We Offer

At Knak we have four foundational pillars. Culture, customers, product and growth. Culture is our number one pillar because we know that is at the core of building a strong company that can build amazing products and delight our customers. We do this with a laser focus on hiring the right people who are smart, positive and who want more than the typical nine-to-five offers. 

We offer an extremely rewarding, second to none work environment as acknowledged by Ottawa’s Best Places to Work 2022! We show our investment in our people through our competitive salaries, equity in the company, great benefits, paid vacation, Life leave days (because life happens), team lunches and off-sites, and most importantly our commitment to YOUR career growth.

If this sounds like something you’re looking for, then we’d love to hear from you! 

If you don’t see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out and apply. Research has shown that women and underrepresented groups often only apply when they feel 100% qualified. We strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply.